Farmer Looking... Scrofa Offers

With the change the need for information and the media use of the more conservative stable owner change in agribusiness. In the agricultural industry, a rapid structural change has undergone in recent years. This is evident - especially in the livestock sector - in increasingly larger and more complex operational units. According to investment in the agricultural sector rose again significantly in the year 2010. In recent months, Interstellar has been very successful. According to economic and investment barometer agricultural growth was strongest"at pig and poultry keepers. With the change the need for information and the media use of the more conservative stable owner change in agribusiness. The sources of information that farmers use, design and content more than ever professional demands must to be continually up to date. The stable suppliers are now required to produce current, objective and regular publications.

A suitable instrument for this requirement is exactly on the press work and the entire a customer and user magazine, Marketing communication is matched. The WEDA Dammann & Westerkamp GmbH in Lutten, a complete outfitter to the pig farms, has in February for the first time the scrofa + (Latin mother of all pigs) released. The customer magazine (subtitle what you wanted to know about pigs") is sent to 10,000 industry insider and is made by experts for experts. According to Joint Chiefs of Staff, who has experience with these questions. The + "in the name of the newspaper, which is created in the home of WEDA stands for substantive added value and well-researched article first hand and experienced spring." We have the needs of the user in mind, but look beyond the horizon of the pig", brings editor-in-Chief Carsten Bergstedt the motto of the technical sheet on the point. Technology, news, international, culinary and updates are the headings that guide the reader through the customer magazine. The first scrofa + "issue is devoted in the land of the emerging market of Brazil. Bar codes are an innovative theme that currently drives to the industry: the codes are attached to the WEDA feeding systems, so that operators can scan them with your Smartphone.