The Future Has Begun - Augmented Reality

Augmented reality now bellaluce.de by using a screen and a coded paper ring, which around the finger placed on and then kept in a camera, models of jewelry on your own hand can try out. The new technology of augmented reality "*, the real and the virtual world complement settle with who, is used among other things already in the film world and as innovative sales support in other areas." From mid-December the diamond jewellery company makes bellaluce its customers the revolutionary new marketing tool online available. A video shows how you can use the online tool. Within the framework of the launch, the film on the website of the company (www.bellaluce.de) as well as via you tube is published. In addition, the usage of another digital media is reinforced. Among other things a facebook presence of bellaluce in the near future is planned. Conclusion with limited imagination as a prerequisite for the use of the virtual fitting comply with a computer and a webcam, as well as a the same program that you can download from the Internet site.

Then the paper ring with the coding is printed out, cut out and around the finger. It keeps the decorated"hand in the camera, it recognizes the magic symbol. The hand with an appropriately selected diamond ring is visible on the screen. Various ring models can be select and look at your own hand by mouse click. It has opted for a model, you can order the ring in the right size at his jewelry store in nearby virtual and real worlds here add up to a meaningful whole. Charming: Very resourceful make a photo or a screenshot of the wish ring on his own hand and send it to the loved one via email. Misunderstandings in the choice of the right jewelry gift are almost excluded in this way. From the high-quality display of sparkling diamonds also bellaluce are even excited.

We would like to awaken the appetite for diamond jewelry and the Bellaluce consumers playfully with the brand world of bellaluce and the world of diamonds in contact to bring,"so Michael Thiel, Sales Manager. A prestigious international agency, which is already global made a name for itself through innovative solutions in the augmented retail area for brands like de beers, FOREVERMARK, Swatch Group or Boucheron is responsible for the implementation of augmented reality technology for bellaluce brand. * augmented reality (augmented reality) is the computer-based extension of the perception of reality. The real and the virtual world mingle in this respect than that about the real world just looked at additional text and/or image information or graphics are displayed.